Example brief · Canopy
Nursery Humidifier Multi-Feature Tour
Ad · Canopy
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- Hook
- A relatable new mom introduces a product she uses, hinting that it has more features than she first realized.
- Storyline
- She discovers the Nursery Humidifier 2.0 is more than a humidifier: aroma diffusion, white noise, no mist, and it's easy to clean.
- Why it works
- A trusted creator (a new mom) repositions a simple humidifier as a multi-functional nursery hub that solves sleep, wellness and convenience at once.
0–4s · HookA woman in a plant-filled room gestures to the Canopy humidifier, then lifts out the water tank.“So I got this as a new mom and I didn't really understand all of the features that are available with it.”
4–14s · BodyClose-up on the Nursery Humidifier 2.0. Oil drips into the aroma diffuser; it glows next to a crib.“It's called Nursery Humidifier 2.0 from Canopy. And it is so much more than a humidifier.”
14–18s · BodyA hand waves over the mist-free humidifier; a baby sleeps peacefully in the nursery.“And I love how it doesn't make any mist. They sleep so much easier when this is on.”
18–21s · BodyParts go into the dishwasher, then a finger presses the power button.“And then to clean it, watch this.”
21–27s · CloseThe humidifier glows on a shelf as mom and two kids look on.“Do yourself a favor and go get Canopy's Nursery Humidifier today. Every mom needs this.”
27–28.6s · CTAA wipe to a clean cream end card: the Canopy logo above a coral “Shop now at getcanopy.co” button.“Shop now at getcanopy.co”